Your website is the face of your business in the Digital Age. It is how the people you work with, the customers who will recognize you for your superior products and services will come to recognize you. But your website has to be driven by keeping the User Experience in mind, while promoting clear, distinct markings of your brand and what it offers the user. It must provide users with what they are looking for, while making related information easy to find if the need arises.
Your Corporate Brand is all about who you are as a business, as an entity that provides people and/or businesses with what they need to succeed. Everything from the business cards that you carry, to the stationary that you print official documents on, to your website and online presence across Social Media platforms, speaks volumes about your brand and what it stands for. Sure, your logo is a significant part of your brand. But it is not your entire Brand.
The Social Media universe is where businesses and the people whom they serve interact. In this environment, a cardboard cut- out approach to interacting socially on Social Media platforms that the brand chooses to be active on is extremely frustrating to people. A negative experience of a single person could balloon into a poor image for your entire business, simply because one person felt that their valid question or comment was ignored. This kind of damage to the image your business has painstakingly cultivated is something that you could very well do without.
Looking up information, participating in global conversations on Social Media or ordering any kind of product or service is only a matter of pulling your smartphone out of your pocket and heading to your favourite mobile apps. Every business needs a Dedicated Mobile Application to carry its customer offerings further than its Brand, its Website, or its Social Media profiles. It needs to be portable, ready to offer its customers the opportunity to make a purchase anytime, anywhere they need to safely and securely.